©2018 by Digital BizCom

 

Mr. Gatti's Pizza

 

Why We Did It

  • Our goal was to generate awareness in participating markets among consumers for Mr. Gatti’s Pizza Halloween Take and Bake pizza’s, available through October 31.

Photo by @dashing_darlin

How We Did It

  • Targeted 6 lifestyle and mommy influencers in Mr. Gatti’s key markets of Dallas – Fort Worth, Austin and Louisiana.

  • Worked with Mr. Gatti’s Pizza to craft Halloween Take and Bake messaging to appear in each post, utilizing the #MrGattisPizzaHalloween hashtag in order to unify the campaign across social media.

Photo by @dashing_darlin

What We Did

  • Researched and aligned Mr. Gatti’s Pizza with 6 influencers whose dedicated followers strategically matched the brand’s target consumer, specifically including a mix of younger lifestyle influencers with mommy influencers to expand the demographics.

  • Drafted separate blog, social media and image guidelines to ensure content quality.

  • Coordinated 2 giveaway opportunities and structured the contest to benefit Mr. Gatti’s Pizza social following.

  • Tracked and provided real-time links for Mr. Gatti’s Pizza promotion across social media channels.

Photo by @karli_willis

What Happened

  • Earned more than 643,000 impressions online, across social media and blog posts.

  • Secured 26 social media posts, including 12 Instagram stories allowing potential customers to see influencers interact with the product in a video format and 2 Pinterest posts, introducing Mr. Gatti’s Pizza to a new social platform.

  • Earned over 5,900 likes and 417 comments on social media.

Photo by @ModernMomLife

Highlights

  • Mr. Gatti’s Pizza proved to be a popular choice for The Tip Toe Fairy’s entire family:

“Now my kids are begging to go back and get more. We are already planning when my husband can pick up another set of Halloween pizzas on his way home from work at the Mr. Gatti’s Pizza in North Richland Hills. It will probably be just in time for our Halloween night festivities!”

  • Lifestyle influencer Karli Willis introduced the product to a younger demographic and earned 2,294 likes and 100+ comments on her Instagram post.

  • Dashing Darlin generated over 800 likes and shared awesome photography with the product and her family on her Instagram post.

  • Mr. Gatti’s Pizza gained 180+ new followers across social media.

  • Influencers earned 75+ clicks from readers to learn more about Mr. Gatti’s Pizza and to find their closest location.

Photo by @atxeatsandtreats

Take a peek at some of the posts