Our social media packages are designed to:
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Create a persona for your handles that remains true to yourself and your overall brand's consumer social strategy and messaging.
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Build engagement with customers and franchisees.
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Elevate your social presence and recognition among customers, employees, prospects, media and influencers.
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Strategically weave your brand messaging, marketing initiatives, and points of differentiation to tell the brand story.
Scope of Work
The scope of work is divided into two phases, a launch phase and an execution phase, detailed below.
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Digital BizCom will develop your personal persona, online voice, strategy and key message points. This voice and messaging will help guide the tone for all social and digital initiatives. Additionally, we will work with the in-house team to align this persona with existing plans and best practices.
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We will update your social media profiles as needed and edit existing descriptions.
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We will audit existing handles vs. competitor handles for benchmarks on target engagement, posting content that performs well, messaging and more.
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If Twitter is a chosen platform, we will build custom lists for HQ media, trade media and tier one consumer target media.
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We will develop guidelines for the type of posts and the content Digital BizCom will curate.
Launch Phase
Based on the package selected, BizCom will update and administer a minimum of two social media channels on an ongoing basis to emphasize your leadership expertise in franchising, entrepreneurship, business or other fields, TBD. This will create more activity and increase visibility not only to your existing connections, but also to potential new connections.
Execution Phase
Social Media Packages
Digital BizCom offers two options for business executives with pricing based on managing two social media channels (typically LinkedIn and Twitter for B2B clients). Additional channels can be added for additional fees.
For pricing information, contact us.
Premium Package
Basic Package
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Drafting and publishing 2 thought leadership articles per quarter. This article will be posted on Medium or an already established personal blog site.
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Researching and producing 3-4 original posts per week per channel.
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25-30 hours per month spent:
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monitoring social channels and engaging with employees, customers and other connections
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interacting with brand news, media hits, trending social topics, spotlights on great employees and/or customers
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researching and updating additional interest groups to join
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researching, updating and following industry trades, local HQ and national media
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curating content to capitalize on your travel schedule and potential appearances and media interviews
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Drafting and publishing 1 thought leadership article per quarter. This article will be posted on Medium or an already established personal blog site.
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Researching and producing 1-2 original posts per week per channel.
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10-15 hours per month spent:
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monitoring social channels and engaging with employees, customers and other connections
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interacting with brand news, media hits, spotlights on great employees and/or customers
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researching, updating and following media, including: industry trades, local HQ and national media
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curating content to capitalize on your travel schedule and potential appearances and media interviews
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