Five Steps to Stop Wasting Your PR Spend
Exciting news! You've earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage. The story runs and you’ve just hit a PR home run, right? It used to be. If you want to take full advantage of your PR wins in the digital age, however, you have to take it further. Are you wasting you