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Exciting news! You've earned a media interview and now you have an opportunity to share the good news about your company’s new product or service with an important media outlet. The interview with the reporter goes great and you send b-roll and photos to supplement the coverage. The story runs and you’ve just hit a PR home run, right? It used to be. If you want to take full advantage of your PR wins in the digital age, however, you have to take it further. Are you wasting you

Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media. Panic set in quickly as Instagram and Facebook users, a combined 247.1 million people in the United States alone, flooded the working social sites (Twitter and LinkedIn) to essentially freak out. This is a good reminder that social platforms aren't the beginning and end to digital marketing. It can be easy to g