A wake-up call from the Instagram and Facebook Blackout
Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media. Panic set in quickly as Instagram and Facebook users, a combined 247.1 million people in the United States alone, flooded the working social sites (Twitter and LinkedIn) to essentially freak out. This is a good reminder that social platforms aren't the beginning and end to digital marketing. It can be easy to g