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Unless you were living under a rock yesterday, you know that Facebook and Instagram were down for about eight hours, which is equivalent to a lifetime on social media. Panic set in quickly as Instagram and Facebook users, a combined 247.1 million people in the United States alone, flooded the working social sites (Twitter and LinkedIn) to essentially freak out. This is a good reminder that social platforms aren't the beginning and end to digital marketing. It can be easy to g

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for marketers. With such a large and diverse reach, it’s generally a safe bet that a boosted post on Facebook can help your business move the needle. If you are new to social ads, however, setting up a Facebook ad can be an intimidating experience. So, how do you make sure you are getting the most from your advertising dollars on Facebook? The complete